🧉 Mate Talk: "Challenges in Standardizing New Video Ad Formats"

Join us for the next MateTalk, our relaxed, roundtable-style meetup where industry experts and community members dive deep into timely topics in video tech!

We’re excited to welcome Katie Stroud from IAB Tech Lab as our special guest, alongside our fixed panel: Alex Zambelli, Connie Huang, David Hassoun, Peter Scott and JP Saibene.

This session will be an open, collaborative discussion on the challenges and opportunities of standardizing new formats for video advertising, including:

• Why nonlinear ad formats (L-bars, squeezebacks, overlays, etc.) bring both innovation potential and technical complexity.
• The difficulty of ensuring predictable behavior across diverse players and platforms.
• How open standards and reference implementations could drive broader adoption.
• Why the advertising industry has been slow to adopt surround/immersive audio, 4K, HDR, multilingual audio and subtitles — and how ad mezzanine quality still lags behind regular content by 10–15 years.
• Opportunities in metadata, signaling, and measurement to support interoperability.

True to the MateTalk spirit, this will be an open, multi-angle conversation that spans technology, product, and business perspectives — shaped by your questions and insights.

📅 Date & Time: Thursday, Aug 21 / 6PM UYT / 2PM PT 📍 Location: Online – Free 📺 Recording: The full session will be available afterwards on our YouTube channel and also on SVTA University.

🎟 RSVP now to save your spot and join the discussion!