🧉 Mate Talk | "AI in Media: Your asset travels. Its context doesn't"

🧉 Mate Talk is coming!

AI in Media: Your Asset Travels. Its Context Doesn't. Every AI tool you plug into your media pipeline shows up knowing nothing about your library, and it stays that way. Your asset moves from tool to tool, handoff to handoff, but the context around it doesn't. It gets rebuilt from scratch every single time, so nothing ever compounds.

And there's a second layer to this that's less about the tools and more about us: we're generating 100-page docs with AI, then handing them straight back to AI to tell us what's in them, because nobody's actually going to read them. The knowledge exists somewhere. Our expertise doesn't grow.

So the real question: how do you maintain and grow context and expertise in a world where the data and the tooling are temporary?

Join us with David Hassoun, Olga Kornienko, Bhavesh Upadhyaya, Sean McCarthy, Andy Beach, and JP Saibene for this one 👏🏼

We put this two weeks before IBC on purpose — this is the conversation we want to be having before we walk onto that floor.

See you on the 27th 🧉 Mark your calendar and bring your energy. See you soon! 💚